Editor’s note: We recently launched an improvement that makes over 60 additional Google services available to Google Apps users. This series showcases what’s new and how your organization can benefit.

Welcome to Google Checkout
With global online sales measured in hundreds of billions of dollars annually*, how does your company process its online orders? Do you worry about order path friction causing customers to drop out before completing their purchase? How do you help your customers feel secure and protected from fraud when they purchase online? Whether you don’t yet have a checkout solution or you’re looking to give your customers multiple checkout options, you now have an additional tool at your disposal that is integrated with Google Apps: Google Checkout.

Google Checkout is a fast and highly secure online checkout process that allows your customers to buy from you quickly and easily with a single login.

Not only does Google Checkout provide a flexible shopping cart and payment infrastructure that enables customers to buy from you online, but the use of Google Checkout can also bring other benefits to you as a seller. For example, Google Checkout’s fast, convenient checkout process reduces transaction friction by using customers’ existing Google accounts and has increased conversion rates by as much as 40% for some sellers. Also, our data shows that Google Checkout customers click on search advertisements 10% more often if those ads feature the Google Checkout badge, bringing more traffic to those sellers’ sites.

Most importantly, Google Checkout gives customers peace of mind when they shop online because our fraud policy offers protection against unauthorized purchase and users can use their existing Google account instead of entering their data again. Sellers also benefit directly from fraud protection with our Payment Guarantee Policy.

Best of all, it's quick and easy to add Google Checkout functionality to your website using various integration options, including Buy Now buttons, custom shopping carts, and the Google Checkout Store Gadget, which allows you to quickly set up a storefront for buyers in over 140 countries.

Google Checkout runs in Google’s cloud, so there is no hardware to maintain or software to update. And Google Checkout can be integrated with your Google Apps account, allowing you to quickly and easily insert a Checkout store gadget into a site you create with Google Sites or Blogger.

Learn more and get started
Google Checkout can be enabled by your domain administrator from the Google Apps Control Panel at https://www.google.com/a/[your_domain.com] (replace [your_domain.com] with your actual domain name). If your organization isn’t using Google Apps yet, you can learn more and sign up today at http://www.google.com/apps/more.

For more information about Google Checkout, take our product tour. You can visit our Help Center for answers to specific questions or check out our blog for the latest updates.

Share your story
Have you already started using Google Checkout at your organization, or plan to now that it’s available? Please share your story and your organization could be featured in the next Gone Google ad campaign!

Note: Google Checkout may not be available in all areas.
* Source eMarketer, 2009.