With Google Apps and the Apps Marketplace, you can finally go 100% web with your business, realizing greater functionality and flexibility at a lower cost. For example, you can manage your entire sales cycle anywhere you have access to a browser – send marketing and lead generation emails through MailChimp, manage and track responses with Zoho CRM and even close the sale with an e-signature from EchoSign.
Every month on App Tuesday, we aim to give you a break from patching your systems by introducing even more apps to help you move to the cloud. To wrap up the year, we wanted to give you a recap of what’s been big in the Marketplace, the top categories and apps of the year as well as a preview of 2011.
Top Installed Categories
- Project Management - with over 30 project management apps, businesses can find applications that address key project needs including cross-functional collaboration, task list management, and time tracking.
Top 3 installed: Manymoon, Mavenlink, RapidTASK
- Customer Relationship Management (CRM) - the most popular searched for category in 2010, businesses can find all types of CRM apps, including those related to end-to-end sales cycles, social and project-based.
Top 3 installed: Insightly, Zoho CRM, Applane
- Accounting and Finance - bring simplicity to your accounting and finance needs with Marketplace apps that manage your cash flow, billing and invoicing, and expense tracking.
Top 3 installed: Outright, myERP.com, Freshbooks
- Zoho CRM
- Aviary Design Suite
Honorable Mention - #11 for 2011
11. Grockit, our first ever app focused on education
Gmail contextual gadgets - This integration, offered by many Marketplace apps, allows you to access your most relevant and important data streams right where you need it, inline with your emails. For example, many CRM apps provide gadgets that populate information about contacts in an email thread to add context to your communications.
Looking forward to 2011, we have a number of new ideas in the pipeline. We have plans to help improve your shopping experience, find the exact apps you need, and add additional integration capabilities to make users more efficient.
As you prepare for 2011, consider making a new year’s resolution to go 100% web to capture the benefits of reduced costs, greater scalability and flexibility. Whether it’s switching your messaging and collaboration tools to Google Apps or augmenting your sales and marketing efforts with web applications from the Apps Marketplace, resolve to make 2011 the year your business moves to the web and boosts productivity.
Posted by Harrison Shih, Product Marketing, Google Apps Marketplace