Tuesday, June 15, 2010
Around the world, thousands of customers count on Google Earth Pro to help them get their work done. From visualizing complicated layers generated by GIS software to leveraging movie-making tools for site selection, engineering project visualization, and much more, Google Earth Pro enables businesses, government agencies, and educators to bring their geographic data to life.
Yet customers want more, with easy access to relevant data layers being a common request. In the past, users had to invest considerable time and resources to find data such as demographic, traffic counts, and land parcel information. Other customers struggled with processing large, complicated layers.
We’re happy to announce the launch of Google Earth Pro 5.2, which makes it much easier to find and access the data you need to make smart business decisions.
Google Earth Pro 5.2 includes:
- a set of exclusive layers designed to make everything easier from site selection to business intelligence analysis
- enhanced capabilities to process and visualize large geospatial data files
Point. Click. Start analyzing.
Earth Pro now includes three new productivity-enhancing layers:
- U.S. Demographics: includes demographic data on 2010 and projected 2015 income, age, education, etc. at the state, county, tract, and block group level. For income and age, you can view beautifully color-coded layers enabling you to quickly zero in on target markets and cross-reference with your own layers. The data is presented in both tabular and pie chart format and is licensed from Claritas.
- U.S. Parcel data: provides critical parcel and building information for both commercial and residential parcels. This includes APN (assessor’s parcel number), use codes, and zoning data to help you make the right business decisions. Even more exciting, you can get more details, such as sales history, by purchasing the corresponding DataQuick detailed report (sample), linked from each parcel info window.
- U.S. Daily Traffic Counts: reports the historical average number of cars that have passed through an intersection in the US. Make sure your new development, store, or advertisement will get the right amount of visibility with data from MPSI.
In addition to the included layers, Earth Pro 5.2 also makes processing your own complex layers easier. With new built-in “regionation” functionality, Earth Pro can now ingest and display large KMLs with speed and ease. Vector “regionation” automatically optimizes your data by intelligently loading points as you zoom in to the globe. Super image overlays enable your layers to include larger images by optimizing the resolution of images as you zoom in.
To purchase Google Earth Pro, visit our online store or sign up for a 7-day free trial. We hope you enjoy these new features.
Posted by Daniel Chu, Product Manager, Enterprise Maps/Earth