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As part of our continued outreach to find leading solution providers and MSPs for our Google Apps Authorized Reseller program, the Google Apps Partner team will head to Las Vegas on October 2, 3, and 4 for "SMB Nation Fall 2009." This conference, focused on technologies for small and medium businesses, is designed for consultants, channel partners and VARs, and offers the community a chance to engage in conversations around hosted, cloud-based solutions. It's targeted at both technical and business audiences, with an emphasis on managed services.
Program managers from Google will speak about opportunities for Google Apps Authorized Resellers. They'll also be listening to feedback from the community on areas for further improvement to the program. Google's partners often play a critical role in helping customers get the most out of Google Apps, and building a strong partner network will be key to keeping up with the accelerating adoption of Google Apps.

Learn more and register at smbnation.com, and be sure to find members of the Google team when you're there.

Posted by Jeff Ragusa, Google Apps Partner team

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Last week, I looked up directions to the hotel in Sacramento that I had booked for the Fourth of July weekend. As I had never been to that part of the state before, I was puzzled by the limited directions offered by their website - I had no idea whether I was approaching from the North, South, East or West or where the major highways were. What I needed were step-by-step directions from my exact starting point to the hotel that I could easily print and go.

With the new directions gadget from Google Maps, any business can offer just that. This simple gadget allows webmasters to add customized Google Maps directions to their business locations. With the directions gadget, you no longer need to type and update multiple sets of text directions. Let's face it: customers are only looking for directions from their specific location.


Google has made this process easy for you. The gadget allows you to pre-fill the "To" field with one or multiple addresses, a generic zip code or even a specific set of latitude-longitude coordinates. Customers are able to print their directions with a single click. And if they would prefer not to drive, the gadget also provides walking and public transit directions.


 Take a look at how Legoland California, Emeril Lagasse, and Harvard University are using the gadget. And then test and create your own directions gadget here. For the many locations outside of the US, the gadget is available in 23 different languages.

If you're interested in learning more, head over to the Google Lat Long blog for a more detailed walk-through of the gadget's features.

Posted by Julie Zhou, Product Marketing Manager, Google Maps team
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On this blog, we usually focus on helping you make the most of the products we've designed specifically with IT departments in mind. But Google has lots of other tools that other parts of your organization (such as the sales and marketing teams) might find useful.

So, in this post, we thought we'd go through a quick summary of the wide range of Google products that can help you do business. We've grouped these tips into three buckets: methods to optimize your website, details about how your company info can get listed on Google properties and finally, ways to improve your business operations.

OPTIMIZE YOUR WEBSITE
Tip 1: Help customers find you with Google Maps
Pinpoint your business by embedding a Street View image on your website to show customers your storefront, office, building, parking facilities or anything else at the street level, or provide interactive door-to-door driving directions with a simple gadget. For a complete store locator solution, check out Google Maps API Premier

Tip 2: Engage users when they visit your site
Awaken and strengthen the community that visits your website by enriching it with social features. You can choose from a gallery of gadgets to add commenting, ratings and reviews, opinion polls, and more to your site. Learn more

Tip 3: Help visitors find what they're looking for
Add a customized Google-powered search box so that your visitors can easily find what they're looking for on your site. You can choose to show targeted ads alongside search results and earn revenue while helping visitors find what they're looking for with AdSense for Search, or you can purchase Google Site Search to offer your visitors an ad-free search experience.

Tip 4: Earn revenue from ads targeted to your content
Google AdSense enables website publishers of all sizes to display targeted ads alongside their online content and earn money. Sign up for AdSense and get access to Google's vast network of advertisers. If you're already selling ads directly to advertisers, learn how you can better manage your online sales and ad inventory with one of Google's ad serving solutions.

Tip 5: Measure website conversions on your website using Google Analytics
Google Analytics is a free tool to track how visitors interact with your website. You can set up "Goals" in Analytics to track how many visitors complete a desired action, such as submitting a contact form or making a purchase. This lets you see your website's ROI and optimize your marketing efforts. Check out this post for a tutorial on how set up Goals for your site.

Tip 6: Increase your conversion rates with Website Optimizer
Every web page has room for improvement when it comes to conversions. Testing a few simple changes with Google Website Optimizer can radically increase your site's conversion rate. Try it now.

GET LISTED ON GOOGLE PROPERTIES
Tip 7: Put your business on Google Maps
People search for businesses on Google Maps and Google.com every day. Make sure your business is easy to find and your listing information is up-to-date by visiting the Local Business Center at www.google.com/lbc. It's free, and with the new dashboard feature, you can see how popular your business is on Google, where people drive from to get to you, and how they search to find you. Check out this video to learn more.

Tip 8: Submit all of your content
Google can also help you reach out to the world by distributing your content on Google Web Search, Product Search, iGoogle, and more. Learn how Google’s free products can make your online investments go further with increased distribution, traffic and monetization.

IMPROVE YOUR BUSINESS OPERATIONS
Tip 9: Simplify your IT environment, encourage innovation and cut costs
Managing email and other messaging software with multiple servers can be a headache. By switching to Google Apps, you can enjoy 99.9% uptime and take advantage of Google's data center infrastructure to ensure your information is secure. With your systems online, new features are automatically incorporated and collaboration can be done at a fraction of the cost of existing setups. Learn more

Tip 10: Archive corporate email in a central and searchable repository
Many businesses rely on backup tapes or .pst files to serve as their email archive. Searching through these sources can be time consuming and resource intensive. To minimize your IT operating burden and protect your business from costly e-discovery projects, you can archive email on-line in a central and searchable location with Google Message Discovery. Learn more

Tip 11: View and style mapping data with Google Earth Pro
If your business has GIS (Geographic Information System) data then use Google Earth Pro to view this map data with built-in GIS data import tools. You can also share styled map data quickly with colleagues and clients with Google Earth as a backdrop, leveraging Google’s comprehensive mapping data to make quick, location specific decisions. Learn more

Tip 12: Easily locate ALL of your internal documents using the Google Search Appliance 6.0
Your company’s internal search system can be just as good as Google’s – and just as easy to use. The Google Search Appliance (GSA) provides universal search for business, indexing all company content in a customizable way. The Google Search Appliance can search intranets, web servers, portals, file shares, databases, content management systems, and real-time data in business applications – and serve it up to employees in integrated, easy-to-navigate results. The new version of the GSA – GSA 6.0 – which just premiered yesterday, can now search billions of documents and provides rich customization features. Learn more

Posted by Debbie Leight, Google Apps team

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If your enterprise maintains one or more physical locations, you may already know that roughly 80% of consumers use search to find local businesses. But unless those customers are also visiting your website directly, you may not know much about how those customers are finding you, or where they're coming from when they visit one of your locations.

That's because your site is just a part of your entire web presence. Users of Google Maps and Google Search, for example, may also be interacting with your local listing on Google. And while there are plenty of great tools out there (like Google Analytics) to measure traffic to your site, there isn't any way to measure how customers are interacting with other elements of your web presence like your listing.

That is, until today. The Google Maps team has just launched a new dashboard in its free Local Business Center (www.google.com/lbc) tool that will open up exactly that kind of data to business owners.


This is the first time this kind of data has ever been made available to business owners, and we think you'll find it highly useful.

If you're interested in learning more, head over to the Official Google Blog for a more detailed overview or the Lat Long blog for a walk-through of the dashboard's features. And be sure press the play button, below, to see things in action.



Posted by Amer Shahnawaz, Software Engineer, Local Business Center

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Our ongoing partner momentum is directly benefiting the people and organizations who use Google services in the workplace. Examples and of these successful engagements can be found in our Solutions Marketplace Customer Success Stories Blog.

A recent post shows how one of our partners, LTech, helped migrate The Huffington Post to Google Apps Premier Edition in just four days. Whether you're a potential partner looking to learn more about our Apps Authorized Reseller program or a professional who wants to know more about what Google solutions deliver in the workplace, we hope you find LTech's story interesting.

For small and medium-sized businesses interested in learning more about the benefits of Google Apps and cloud computing, we invite you to join our webinar, co-hosted with Salesforce.com, on June 4.

How to Go Beyond CRM with Salesforce for Google Apps
Thursday, June 4, 2009
10:00 a.m. PDT / 1:00 p.m. EDT

The webinar is one in a four-part series on how organizations can get started with, and benefit from, cloud computing.

Partners or organizations interested in the latest plans for the Channel 2.0 Conference: visit their website for information.

Posted by Michelle Lisowski, Google Apps Partners team
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Recent commentary on channel growth around cloud computing and the emerging business scenarios for trusted IT advisors are good examples of the growing momentum around the ecosystem of channel partners like consultants, resellers and developers pursuing new models for doing business in the cloud. We're excited to share details of what we're seeing and are we're pleased to offer two ways to learn more about the benefits of cloud computing.

For solutions providers, developers, and resellers. Co-hosted by Google and salesforce.com, this live discussion is aimed at helping channel partners understand the business change that cloud computing drives, and how to build the services that help customers benefit from these changes. Participants can expect to gain a fuller understanding of what cloud computing is, how it transforms the way that organizations think about IT, and how to make the most of the opportunity "in the cloud" for business growth and development.

Partner with Google and Salesforce.com

Wednesday, April 29
10:00 a.m. PDT / 1:00 p.m. EDT

For organizations thinking of moving to a cloud platform for business productivity. We're participating with Daston Corporation, a Google Apps Authorized Reseller, to showcase Google Apps, Google's enterprise-ready communication and collaboration tools. This live webinar will feature an overview of Google Apps, and how the expertise of resellers like Daston can help organizations make the transition from traditional platforms to IT in the cloud.

Google Apps – a new way of communicating and collaborating
Wednesday, May 6
11:00 a.m. PDT / 2:00 p.m. EDT

Posted by Maureen Bradford, Google Partner team
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Listening to Google Apps admins talk – with us and with each other – made it clear: as IT professionals, admins wanted a way to connect online somewhere in the Google environment. We heard a clear call for a gathering place, or community – a meeting point where admins could meet one another, identify each other by business type or geography, discuss topics unique to their roles, and share learning and best practices in a way that helped in their professional roles.
We wanted to make the site relevant and easy for admins to use, and we also wanted to use Google Apps as fully as we could. So we used Google Sites, of course, and integrated the Google products that most admins already use, like Google Maps, Moderator, and Forms. A few highlights:
  • The Admin community map – allows admins to easily see where their fellow community members are located; also highlights further information with a "click" on the marker.


  • "Share your perspective " – uses Google Moderator to let admins easily add their own comments to posted topics, or vote on comments added by others. We've set this up to feature four topics at a time, so there's always something to talk about.
  • "Stay Current " – the latest product information and posts to the Admin Help forum, so that Admins can see what's being discussed in Support
We want this forum to create a sense of connectedness and community among the people who work as admins for Google Apps – a place where they can learn from each other, share what they've learned, and create a dialog that can help all of us learn. We also want it to be a place where people considering Google Apps can come in and find out more about what it offers, so we made this an "open" environment, where people can easily invite colleagues who might want to know more. There's even a way to send an email right from the forum itself.

The Google Apps team hopes that this community adds value for admins, and we hope you'll take a look today.

Posted by Monali Narayanaswami, Google Apps team

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We often speak with customers who ask, "What can Google Apps do for my business?" We have a list of answers – communications tools including Gmail and Google Calendar, collaboration apps like Google Sites and Docs, and security tools by Postini – and we like to get those answers out wherever we can.

That's why we're inviting people in California's San Francisco Bay Area and Mountain View (to start) to a business roundtable reviewing Google Apps and sharing how businesses (including Google) use them to drive innovation and streamline IT. In the tradition of Google's internal "Tech Talks," this will be open forum for discussing insights and lessons learned from using Google Apps and getting the full benefits of this multi-purpose business "tool kit."

By the end of this event, you will have answers to these questions:
  • What is Google Apps?
  • How can Google Apps cut costs and create efficiencies – in other words, save money, time and headaches?
  • How can Google Apps help businesses drive innovation?
  • How are other businesses using Google Apps?
  • Does Google Apps meet my business's technical expectations?
We're offering these roundtables twice, with limitied participation – so if you're in the area and want to attend, please register here with this form created in Google Docs.

San Francisco
  • Tuesday, April 7
  • 9:00 AM - 11:00 AM
  • Google SF Campus (we will contact confirmed participants with details and exact location)
Mountain View
  • Wednesday, April 8
  • 9:00 AM - 11:00 AM
  • Google Mountain View Campus (we will contact confirmed participants with details and exact location)
We look forward to meeting with you and providing you with the information you need to move your business forward with the help of Google Apps.

Get timely updates on new features in Google Apps by subscribing to our RSS feed or email alerts.


Posted by Jenya Denissova and Jeff Austin, Google Apps and Postini Team
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Google Enterprise is now talking on twitter under the name GoogleAtWork. GoogleAtWork will share information on product updates, webinars, things happening with customers, media coverage for things that we offer or do, and other news. We're also using twitter to listen to things that people are saying about us and the organizations we want to serve.

The conversation is just getting started, and we're excited to already have a growing crowd of followers. We're sharing a picture of them here:

Thanks to TwitterSheep for this cool illustration, displaying the self-proclaimed attributes in the profiles of our followers.

"Twitter?," some may ask. It's the 140-character "microblogging" site that's gained a huge fan base for both individuals and organizations – and we're glad to be joining the ranks. We think it will be a great community and home for the Google Enterprise team, and we hope that you'll follow us there. Here's how:

If you're already using Twitter, simply click here and choose "follow". If you're not using Twitter yet, sign up here – it's easy, and free – and then "follow" GoogleAtWork.

This blog won't change at all based on our use of twitter – except in one way: you can now see a stream of our twitter conversation on the right margin of this page (you may have to scroll down a bit).

If you have ideas or suggestions about how you'd like to see us use twitter, add them here – or better yet, follow us and enjoy the new voice of GoogleAtWork .

Posted by Ellen Petry Leanse, Google Enterprise Team

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We made a commitment last year to increase transparency and communication with Google Apps customers in several ways. We heard your feedback around the need for better communication when issues like yesterday's Gmail outage occur.

As part of that commitment, we're pleased to announce today the availability of the Google Apps Status Dashboard. Customers can use this Status Dashboard to check on the current service status of individual services such as Gmail, Google Calendar, Google Talk, Google Docs, Google Sites and Google Video for business. Administrators of Google Apps for their businesses, schools and organizations can also view the performance of the administrative control panel.

The Google Apps Status Dashboard represents an additional layer of transparency that we believe will be particularly useful for our business users, and it's also relevant to users of our consumer products. The Status Dashboard is the best place to check for information on service availability for Google Apps anywhere in the world. In my role on the sales team, I regularly talk with customers to make sure that they're getting the most out of Google Apps and I think that you will find this tool indispensable in managing your Google Apps deployment.

Additionally, here are other resources I often recommend to help account administrators get up and running quickly and smoothly and also to stay on top of new functionality:

Google Apps Help Center. Our Help Center for Google Apps admins can answer questions on "getting started" and also help you troubleshoot or find out the status about known issues. Topics include everything from email routing to data migration. We update the information in the Help Center regularly so it's a good starting point for any questions you encounter as you setup and manage your Google Apps account.

Google Apps Help Forum. In addition to our own online support resources (see below), we have a vibrant community of Google Apps administrators who are always willing to lend a helping hand. To read tips and get help from your peers, join this discussion board for IT admins. This forum is moderated by Google Apps Advisors and fueled by the knowledge of expert Power Posters. Recent questions answered in the Help Forum include ones on IMAP functionality and MX record settings.

Google Apps update alerts. Whenever we launch improvements to any of the apps or add new administrative capabilities – whether it's a minor user interface tweak or the release of major new functionality – we publish a summary with usage instructions and links where you can find more details. For example, we recently shared information on new capabilities for administrators to authorize who can upload videos to Google Video for business and instructions for setting password strength requirements. You can automatically get this information either as email alerts to your inbox, or you can subscribe to the RSS feed.

Google Apps Channel on YouTube Here you can find product tutorials and overviews, as well as video testimonials from Google Apps customers and recordings of Google Apps-related talks and webinars. We recently posted a tour of a corporate intranet built by one of our customers and created a Google Apps Learning Center playlist to educate end users on topics such as "Webmail vs. Desktop," "Archiving or Deleting" in Gmail, for example. Take a look at the videos we've created.

The Solutions Marketplace. If you know that Google Apps is right for you but need some extra help, visit the Solutions Marketplace to find details about products and services from vendors whose solutions integrate and extend Google Apps. You can find vendors to help you with setup and deployment, data migration, integration with existing IT systems, user training and more. You can see how vendors have been rated by other customers and also read about customer experiences with partners.

I hope that this information helps you get the most out of Google Apps. One of the great things about Google Apps is the community that has grown up around it, thanks to you!

Posted by Tessa Prescott, Google Apps Sales Team
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