You’ve told us we’re on to something...what else have we learned? In a nutshell:
- Web app adoption is accelerating across every business function and need
- You value web apps that work together — what we call integrated apps (see video below)
- It’s harder than ever to evaluate and select the right app, given the number of new apps coming to market, and their increasing specialization
Here’s a look back at some of our fondest memories from our first 12 months.
One year ago, the Apps Marketplace was born with 50 apps, including cloud content management app Box.net, fostering a new model for businesses to discover, purchase and deploy integrated web apps online.
Then in May, to make integrations even more useful, we announced the ability for apps to seamlessly appear inside Gmail when a message is read, enabling users to interact with their apps -- like marking an approval or updating a customer record — without leaving Gmail. For example Capsule CRM offers a Gmail contextual gadget, saving users precious time as they process their email.
With the number of apps continuing to grow, in June we started inviting businesses to “make it App Tuesday” on the 2nd Tuesday of each month. Instead of patching legacy software to fix bugs and close security holes, businesses can simply get more functionality — such as Mailchimp for email marketing.
Starting mid-summer, it became clear users were particularly interested in a handful of top selling app categories. So we shared publicly that our top search term was “CRM”, which was driving success for apps like Insightly, and ended up attracting even more apps to the Marketplace to help you manage customers. We also shared that our most installed app category was Project Management, where apps like Smartsheet were seeing success. We wrapped up our category highlights with a timely post on Accounting and Finance before tax season, which featured apps such as Outright for small business accounting.
All along, we were hearing a growing demand from our Google Apps for Education customers for more education-focused apps. So on January 25th, we introduced an education category and added 20+ related apps, including LearnBoost, a free online gradebook.
It’s been a successful year bringing 300 new integrated apps to our users around the world. Let us know what you’d like to see added or improved using our ideas page, and keep checking back for new apps.
Posted by Scott McMullan, Google Apps Partner Lead, Google Enterprise