Social information is important for businesses: employees searching for information needed to do their jobs benefit from real-time news too. They might be developing a new breakfast cereal, or designing a marketing plan for a clothing line, or writing strategy report for a political campaign. In all of these cases, understanding what is being said just as Twitter users are saying it can be invaluable.
Google’s focus is to provide the most relevant search results to users. In the case of the GSA, this means accessing information from multiple sources, aka universal search. To this end, we already offer a feature called Related Web Results, which allows employees to view results from Google.com alongside corporate search results.
Customers have told us that placing web results next to intranet ones often allows employees to think differently about a particular topic and approach it in new ways. By integrating enterprise search with more of the information that exists in the cloud, like tweets, employees can more easily leverage the wisdom of the crowd.
To turn the Twitter box on in GSA results, follow the instructions provided here. It should take no more than 15 minutes to get up and running. It can be enabled for only some users, all users, or set up so users can choose themselves whether they want to see the Twitter results by using a keyword trigger (like 'twitter'). Integration info and how-tos for this feature can be found here, and happy realtime reading.
Posted by Cyrus Mistry, Product Manager, Google Enterprise Search